Scaling Growth
Through Optimization

48% Of Sales Leaders Say Their CRM System Doesn’t Meet Their Needs. The Good News Is That This Is Fixable.
~ Forbes

21b Consulting - A circular diagram shows the stages of growth—Attract, Engage, Delight—with "Growth" at the center. Surrounding elements symbolize various hubs: Marketing, Content, Commerce, Sales, Service, and Operations, indicated with distinct icons, each linked to customer stages.

You’re Spending Time and Money on Talented People and Various Software, And Yet You Wonder:

Are my people doing the right things for success?
Am I using the software to its greatest potential?
Am I getting the greatest combined efficiency and efficacy from both?

Are my people doing the right things for success? Am I using the software to its greatest potential? Am I getting the greatest combined efficiency and efficacy from both?

The truth?

Unless you have charted and designed the specific workflow structures of your sales,
marketing and customer care processes, the answer to these questions is likely no.

Unless you have charted and designed the specific workflow structures of your sales, marketing and customer care processes, the answer to these questions is likely no.

CRM systems like HubSpot are incredibly powerful tools

THAT CONTINUE TO DEVELOP BEYOND THEIR CUSTOMER’S CAPABILITIES.

Adapting them to fit with your company process requires objective design and implementation that accounts for your domain expertise and process.

Most CRM implementers focus on giving the customers what they want, not necessarily what they need.

They will add features and fixes as requested to improve your process incrementally and help make the current processes suck less

21b Consulting - An image of HubSpot's Connected Customer Platform.

FOR A SCALING COMPANY, THIS REACTIVE APPROACH QUICKLY LEADS TO DISCONNECTED SYSTEMS AND PROCESSES RESULTING IN THESE GROWTH KILLING PROBLEMS:

21b Consulting - A light blue icon depicting a laptop with a large "X" symbol in a circle over the screen, indicating an error or a blocked action.

SaaS chaos, you and your team are using a lot of different tools that overlap in solving different business process.

21b Consulting - An illustration of a downward-pointing arrow next to a stack of coins and a coin with a dollar sign. The image symbolizes a decline in monetary value or financial loss.

30% of technology spend is wasted both in not optimizing system capabilities and unnecessary subscriptions.

21b Consulting - A light blue icon of a curved arrow in the shape of an N with a question mark in the middle to show a confusing and broken process.

Confusing process in qualifying and converting leads-to-sales.

21b Consulting - A light blue icon depicting a clipboard with checkboxes and a clock in the foreground, suggesting a concept related to scheduling, task management, or deadlines.

Inefficient sales processing leading to redundant man-hours and errors.

21b Consulting - A light blue icon depicting a database represented as stacked disks, with gear shapes on either side indicating settings or configuration. The database is connected to three nodes below, symbolizing a network or data flow.

Difficulty in data management and data segmentation.

21b Consulting - An icon featuring a megaphone emitting sound waves, with a cogwheel partly overlaid on it from the top left. The image is outlined in light blue against a black background, symbolizing concepts such as announcement, communication, and system integration.

Inconsistent marketing efforts disconnected from the sales process.

21b Consulting - An icon featuring a megaphone emitting sound waves, with a cogwheel partly overlaid on it from the top left. The image is outlined in light blue against a black background, symbolizing concepts such as announcement, communication, and system integration.

Inconsistent marketing efforts disconnected from the sales process.

21b Consulting - An icon of a single eye with three lines radiating from the top and bottom, representing vision or visibility. The eye is depicted in a light blue color against a black background.

Limited visibility into the activities and performance of salespeople.

21b Consulting - A light blue icon with a user icon, leading down to documents on the left and a gear on the right with arrows. There is an arrow between the documents and the gear and both are connected to a circle with a checkmark inside by arrows. Used to signify a successful client onboarding process.

Disconnection between sales closing and customer on boarding.

21b Consulting - An icon depicting a headset with a microphone. Inside the headset, there is a speech bubble with three dots, indicating conversation or communication. The design is simplified and outlined in a light blue color.

Lack of efficiency and visibility into customer service.

Wouldn’t it be great if you could have a proper workflow design that helps your sales, marketing and CX teams use CRM software to gain exponential efficiency and efficacy?

Wouldn’t it be great if you could have a proper workflow design that helps your sales, marketing and CX teams use CRM software to gain exponential efficiency and efficacy?

You Can.

21b Consulting works with your domain experts

To Chart And Design Optimized Workflows Taking Into Account The Latest Features And Capabilities Of CRM Systems Like Hubspot To Deliver A Connected Customer Experience.

21b Consulting - A data dashboard from HubSpot showcasing various lead generation metrics including contracts created, new contacts, lifecycle stage leads, marketing qualified leads by original source, blog post total views, and landing page total views.

21b Consulting sets the software to automate up to 70% of the process

SO YOUR TALENTED PEOPLE CAN DO WHAT THEY DO BEST… CLOSE SALES AND HELP CUSTOMERS

21b Consulting - A screenshot of a workflow editing interface on a software platform. The screen shows a “Service Update” workflow with "Actions" selected, displaying steps and conditions such as "Service enrollment trigger" and "Copy property value." Options to review, publish, and access help are visible.

21b Consulting provides a team of experts

IN SALES, MARKETING, OPERATIONS AND TECHNOLOGY TO MAKE SURE YOUR CUSTOMER WORKFLOWS ACCOUNT FOR ALL THE PEOPLE INVOLVED IN SCALING YOUR GROWTH.

21b Consulting - A collage of four team members. Effi Bar-Caspi is on the top left in front of a painting, dressed in a jean jacket. Sandee Bowman is top right with long brown hair and a red top. Grace Soueidan is bottom left with dark hair, wearing a blazer. Noelle Woodhead is bottom right with long wavy hair.

Our process is simple

21b Consulting - A light blue icon of a magnifying glass with a compass needle where the glass would be. Used to signify discovery.

We Discover

We audit your current systems and processes to discover the gaps between what is happening and what needs to happen.

21b Consulting - A light blue icon with a curved arrow in a backwards S shape with a document icon at the start and end and a circle in the middle. Used to signify automated workflows.

We Design

We combine your domain expertise with our proven experts in Sales, Marketing, Customer Service, Operations, Media and Technology to create a workflow design that is optimally automated for efficiency and leverages the human touch for efficacy.

21b Consulting - A light blue icon of a plant growing in a hand with a circle border of dots. Used to signify growth.

We Deliver

Through our partners and team, we implement the necessary process and training that will help you scale growth faster and better than you thought possible.

Transform your business with HubSpot

Contact 21b Consulting today to discover how our expertise and tailored solutions can help you achieve your business goals.